10 Best Advertising Tools to Grow Your Own Business (2023)
Online advertising marketers are aware of how time-consuming setting up and managing campaigns. There is always study, design, and analysis as long as some ad campaigns exist. There are many things to consider when you run ads to increase your brand awareness and grow your own business.
Tools are available for marketers to help them handle all of the PPC work, keyword research, content creation, and managing their ads, but sometimes it can be challenging to know which advertising tools to grow your own business. That’s why we created a list of the 10 best advertising tools in 2023 for you!
Stiddle assists you in selecting your optimal target demographic, developing highly effective offers for your niche, producing visuals, and deploying full-funnel Facebook ad campaigns in minutes. These campaigns also include bespoke landing pages that collect leads and store them in an easy CRM.
You can view the precise CPA, ROI, and ROAS after running advertisements with Stiddle after generating leads via their native landing page forms and e-scheduler connections. Stiddle works with other software such as Shopify and MailChimp. If your company relies on Facebook ads, this is a wonderful advertising tool for you!
2. Google Keyword Planner
The purpose of the Keyword Planner tool is to aid marketers in the discovery of crucial keywords and in the gathering of data for specific keywords, such as search volume, keyword difficulty, and ad price.
If your small business wants to increase brand awareness or sales from ads, Google’s Keyword Planner is an excellent tool to get you started whether you’re considering utilizing Google Ads (formerly known as AdWords) or are already using it. In addition, Google Keyword Planner is an excellent place to start if you are starting out in search engine marketing.
Ahrefs is a premium toolset that costs $99 per month and is mostly used for SEO, but it also works well for deciphering the dialect of your target market. The software keeps a ton of market data and displays it in a tidy, user-friendly manner.
We frequently promote Ahrefs because of its qualities. With Ahrefs’ keyword exploration tool, you may enter a parent subject to get a list of long-tailed keyword suggestions from more than five search engines, including YouTube, Bing, Yahoo, and Amazon.
4. WordStream Ads Performance Grader
Our Google specialists have chosen 17 essential data that show how your account is actually doing with a focus on small companies and agencies. This WordStream Ads Performance Grader is a great tool for your ad campaigns. It will help you understand what’s working and where you can improve. This free evaluation provides in-depth insights, practical next steps, and an overall account “rating” for each.
WordStream provides ads performance grader for your Facebook ads as well. If your company both use Google ads and Facebook ads, you should definitely use this tool because it is free!
Now, let’s talk about content creation tools! A web-based program called Canva makes it simple to make eye-catching display adverts. While the free edition only offers a few templates and functions, the premium version, which starts at $9.95 per month, lets you adapt your designs to any format, making it ideal for A/B testing various ad sizes.
Canva’s ability to let you create quality content quickly and affordably is its strongest feature. Skyscraper, rectangular, and leaderboard sizes for Google Ads are all available in its online ad designs, in addition to sizes for Facebook. For branded campaigns, you may submit your own assets in addition to the templates’ extensive customization in the free edition. This is one of the best content creation tools to grow your own business!
A conversion platform is Unbounce. It aids in the creation of conversion-focused landing pages. Also, Unbounce makes it simple to use pop-ups and sticky bars, which can increase interaction with your target market.
7. Google URL Builder
Using Google URL Builder can let you control the situation and track your Google advertising. With the help of this free application, you may assess the usefulness of your campaigns by regularly monitoring their performance and reports.
This is especially important in relation to Paid Marketing initiatives. Knowing what will provide you with the best outcomes is vital if you’re going to spend money. You may track campaigns, demonstrate value, and generate insights with the Google URL Builder to help modify your marketing approach. Next, we will talk about Google Analytics because it is the p; platform where you can see all insights.
8. Google Analytics
Google Analytics is a free online analytics service that provides fundamental analytical tools and information used for search engine optimization and marketing. Google Analytics is used to track and evaluate a website’s activity as well as advertising performance.
It may gather demographic information, maintain track of how consumers complete activities, analyze trends and patterns in customer behavior, and identify the most popular sources of user activity, among other helpful information. Almost all companies use this tool, so you need to start using it to grow your own company today!
AdRoll has developed over the past ten years as a performance marketing platform using the biggest advertiser data co-op on the market. That allows marketers to access their target market from any location online and, with the aid of AdRoll’s solutions, encourage those customers to make a purchase.
AdRoll has developed into a far more advanced big data and AI enterprise. AdRoll remains focused on assisting advertisers in their efforts to promote and acquire new clients, despite its expanded size and complexity. Using this tool for small businesses can be expensive, but if your budget allows, it’s worth using it!
An eye-tracking function is offered by the web analytics program Crazyegg. Heat-maps are produced depending on where visitors click on your website. As a result, it helps you decide where to concentrate. You may use it to filter information on the top 15 search engines, keywords, and management systems.
Using this tool, you can see which area of your landing page or website people see more often than other areas. It helps you improve your web design and generate more leads for your own company.
We see that there are many advertising tools to grow your company. We hope this article helps you determine which tools you can use for your small business. Don’t forget to check out 10 Best Search Engine Optimization (SEO) Tools In 2023 !